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Digital offset printing is changing the face of commercial printing. Erawan interactive is committed to this technology. Just as many other technologies have made a transition for analogue to digital (video and photography being examples) rendering the former technology somewhat obsolete, we firmly believe that lithographic offset printing will over the long-term, go the same way. However for the foreseeable future, the technologies are complementary, and provide an avenue for greater flexibility in what can be achieved both technically and economically.
Digital offset printing negates the need for film or plates, allowing for greater speed and flexibility in the printing process. Print runs can be personalized for targeted marketing or sales applications. The technology introduces cost savings on print quantities previously economically unfeasible using traditional offset.
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